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TOP 12 RULES OF DIGITAL MARKETING


A collection of witticisms from years in the industry

RULE ONE

Great online campaigns depend entirely on passion, creativity and a big fat cheque.

RULE TWO

The web designer who is in love with his iMac must seek professional help immediately.

RULE THREE

The copywriter with the most deadlines won’t make it to happy hour.

RULE FOUR

The agency with the most awards must be investigated.

RULE FIVE

The account executive who uses acronyms excessively like SEO, CPC, ROI and others, won’t be invited to the company picnic.

RULE SIX

Prospective clients who believe online campaigns are created automatically by a software are prone to represent themselves in court, too.

RULE SEVEN

Anybody asking to be your friend on Facebook more than once is considered a stalker. Period.

RULE EIGHT

The one thing better than a lot of clicks is a juicy convertion rate for your clients.

RULE NINE

#hashtaging #almost #allofyour #post #isnotcool.

RULE TEN

Your LinkedIn profile pic holding a beer might make your creative career atractive in some other industries too.

RULE ELEVEN

The closer the deadline, the faster the clock ticks.

RULE TWELVE

If you drink, don’t tweet. No exceptions!

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