Human-Centered
We thrive on Design Thinking
and Brand Strategy.
Frame the question.
Decode your brand. Conquer the world.
the private jet
flying experience?
How to create affinity
for smart home tech
among the affluent?
What is the true
expectation of wine
by wine lovers?
The formula behind.
Insight →
- Brand Audit
- Competition Analysis
- Target Audience Insight
- Hypothesis Definition
Decode →
- Brand-storming
- Voice + Message
- Ideation + Design
- Brand Identity
Action →
- UX Design
- Prototyping
- Solution Testing
- Human-Centric Offer
Top 12 rules of creative agencies.
A COLLECTION OF WITTICISMS FROM YEARS IN THE INDUSTRY
Rule One
Great brand strategies depend entirely on insight, creativity, and a big fat cheque.
Rule Two
Rule Three
The copywriter with the most deadlines won’t make it to happy hour.
Rule Four
The agency with the most awards must be investigated.
Rule Five
#hashtaging #almost #allofyour #posts #isnotcool.
Rule Six
A brand following you on TikTok is considered borderline stalker.
Rule Seven
Account execs. who speak in acronyms (like ROI, IMO) must not attend the company picnic.
Rule Eight
Your LinkedIn profile pic holding a mojito in Miami could ignite your creative career.
Rule Nine
Businessmen who believe AI will replace creative agencies tend to believe in umpa lumpas, too.
Rule Ten
Content is king but cat videos rule the universe.
Rule Eleven
The closer the deadline, the faster the clock ticks.
Rule Twelve
If you drink, don’t tweet. No exceptions!
Experience in the human experience.
Up for a stimulating conversation?
The Edge
Miami | San Diego
T: +(305) 610-7207
E: design@theedge360.com
Hiring
Rebels are always wanted.
Send us your portfolio and
creative pitch to:
design@theedge360.com