Acoustic Architects

Acoustic Architects

case study

Acoustic Architects

case study

Acoustic Architects, the home automation powerhouse in South Florida, challenged us with revamping their brand and taking the company to the next level.

THE BIG QUESTION
How could we build trustworthiness and show the expertise required to communicate smart home technology to affluent clients and their home design partners?

Comprehensive research analyzed and decoded what discerning homeowners and luxury home designers are seeking in a smart home.

“An intuitive home system that is impeccably designed and executed, seamlessly working in the background, simplifying the space with ease.”

Findings revealed the code for the Home Automation experience:

“Magic!”

Technology has made the once impossible notion of controlling your home via touch screen and voice commands an exciting reality. Pure Magic!

“Magic!”

Technology has made the once impossible notion of controlling your home via touch screen and voice commands an exciting reality. Pure Magic!

“Responsive Living” was coined as the brand trademark, the concept of seamlessly enhancing the client’s unique lifestyle using smart-home technology.

BRAND ELEMENTS & CONCEPTS

Branding and communication strategy, website, case studies, photoshoots and video production, team brand identity, pitch and credentials presentations, social media presence, event sponsoring, luxury publications, public relations, content marketing (The Feed blog for interviews, expertise, product reviews, and the latest in-home technology), search engine marketing, branding of signage, office building, and service van fleet, printed collaterals, stationery, and a consistent brand message throughout.

OUTCOMES

The communication strategy proved successful. Acoustic Architects…

  • Increased brand loyalty and awareness
  • Experienced a rise in referral volume
  • Expanded credibility among trade partners and audience
  • Secured a strong presence across search engines
  • Streamlined pitching and closing of multi-million dollar projects
.