Daddy PR

Daddy PR

case study

Daddy PR

case study

Daddy PR, a boutique agency for luxury markets, was the brainchild of the former PR Director for Porsche Latin America and later Head of Communications for Bentley Europe.

THE BIG QUESTION
How to establish credibility for the new PR agency, proving well-seasoned expertise and mastery of the luxury markets?

Research revealed that in order to build affinity with this discerning market, a brand must speak with confidence in an unpretentious way.

A Public Relations agency must possess the ability to fully immerse itself into the psyche of this sophisticated audience with natural ease.

Serving the luxury market requires the ability to communicate the subtle differences in what is expected. Access to the bespoke and exclusive without restraints.

Bespoke PR For The World Of Luxury and Affluent Lifestyles.
Bespoke PR For The World Of Luxury and Affluent Lifestyles.

OUTCOMES

The communication strategy proved successful. Daddy PR…

  • Built brand credibility
  • Communicated expertise and trustworthiness
  • Effectively generated higher interest in the new elite PR agency