Domain Bousquet

Domaine Bousquet

case study

Domaine Bousquet

case study

Domaine Bousquet, the most awarded organic winery in the world, challenged us with crafting a vivid narrative to capture the spirit of their wines and digital brand strategy.

THE BIG QUESTION
How to craft the distinctive Domaine Bousquet story in a way that resonates with wine lovers and general consumers, to create affinity towards the brand?

Research led to insight into the culture of wine appreciation, revealing the necessity for connoisseurs and aficionados to connect with the complex personality of the wine.

A wine must have a story and offer insight and understanding of its spirit, to stand out in the competitive organic market.
Findings revealed...

“Stimulate Me”

The code for the wine lover expectation.

“Stimulate Me”

The code for the wine lover expectation.

BRAND ELEMENTS & CONCEPTS

Online branding, crafting the brand’s unique story, website with strategic sections about the winery & region, wine catalog, tours and wine tasting, why organic, press room, and media center.

“The Bousquet family hails from the city of Carcassonne, in the South of France, and have 4 generations of history in the winemaking tradition…”

OUTCOMES

The communication strategy proved successful. Domaine Bousquet…

  • Built brand credibility
  • Increased online traffic and page views per visit
  • Generated higher interest in the winery
  • Has robust web presence for the winery, highlighting the diverse portfolio