Epik Mobile

Epik Mobile

case study

Epik Mobile

case study

Epik, a successful mobile brand in Latin America, challenged us with elevating their identity and message to articulate the soul of their brand and connect with their unique audience.

THE BIG QUESTION
How to build affinity for an affordable mobile brand among middle-class millennials throughout Latin America?

In-depth research provided insight into the relationship between millennial users and their smartphones and what the device really represents for them.

“Millennials are the top smartphone users.”

– INSIGHT #1 –

“Social use (texting and social media) is the most popular activity for smartphone users.”

– INSIGHT #2 –

Social media is a medium for social validation, staying socially connected, and fulfilling our innate need for belonging.

– INSIGHT #3 –

“Smartphone and social media use are heavily intertwined.”

– INSIGHT #4 –

“I use my smartphone for telling my story and staying connected.”

– INSIGHT #5 –

Findings revealed the message
for the Epik Mobile user:

“Live your Epic Life”

A call to action to what matters the most to consumers - connectedness. Validating that the consumer’s life is unique and worth sharing.

“Live your Epic Life”

A call to action to what matters the most to consumers - connectedness. Validating that the consumer’s life is unique and worth sharing.

BRAND ELEMENTS

Communication Strategy, Brand Identity & Narrative, Website with strategic sections about the company, including Epik Lifestyle, Where to Buy, Product pages with search and compare tools, and a consistent brand message throughout.

Share your world in 13MP.

Share your world in 13MP.

OUTCOMES

The communication strategy proved right by:

  • Increasing brand awareness and trustworthiness
  • Communicating affinity for what matters the most to its audience
  • Effectively generating higher interest in Epik’s mobile products
.