Expert Jet

ExpertJet

case study

ExpertJet

case study

ExpertJet, one of the top 10 luxury private jet companies in the world for safety and service excellence, brought us a challenge…

THE BIG QUESTION
How to connect a brand with clientele who are accustomed to the very best in travel and service experiences?

Extensive research analyzed competitors, the industry, and decoded expectations of the client who prefers to fly privately.

Findings revealed the code for the private flyer expectation…

“Seamless Experience”

A bespoke, hassle-free mode of travel, where every possible detail is anticipated in advance.

“Seamless Experience”

A bespoke, hassle-free mode of travel, where every possible detail is anticipated in advance.

Research also identified an underlying spirit of adventurousness among clients, as well as a deep appreciation of freedom, which led us to the brand tagline.

YOUR WINGS
ARE WAITING

A call to action for adventure and freedom to go anywhere, anytime.

YOUR WINGS
ARE WAITING

A call to action for adventure and freedom to go anywhere, anytime.

BRAND ELEMENTS & CONCEPTS

Website, exclusive X-fleet card membership, On Demand + program, mobile app, printed collaterals, email marketing, social media presence, online promotions, event sponsoring, brand ambassador, magazine covers, public relations, search engine marketing, and consistent brand message throughout.

OUTCOMES

The communication strategy proved successful. ExpertJet…

  • Elevated to the top of google search results for charter jet companies
  • Developed brand recognition from their discerning target audience
  • Increased client retention and overall satisfaction
  • Became front runner in Luxury Charter Jet travel