Mederi

Mederi Home Healthcare

case study

The client, a Florida based home healthcare provider of nursing assistants and care specialists needed to revamp their brand ID and communication strategy.

THE BIG QUESTION
How to build a connection with those seeking healthcare and communicate integrity in a highly saturated market?

Comprehensive research analyzed and decoded what is important for elders requiring home health and nursing care. What they really value.

“A caring nurse or physician who can see who they are and meet them where they are emotionally and mentally. Someone who listens and cares.”

Findings revealed the code for expectation from home health carers:

“Gentle Warmth”

Elder patients often feel fragile and vulnerable when facing health and mobility challenges. Having a gentle nurse they can count on is highly valuable.

Research also identified an underlying collective sentiment among elders who are no longer self-sufficient, which led us to the brand tagline.

“The Heart of Home Healthcare”

Positioning Mederi as the home healthcare brand with a heart.

BRAND ELEMENTS

Brand Identity, Website with strategic sections about the team, expertise, and services, as well as stationary, collateral materials, and a consistent brand message throughout.

OUTCOMES

The communication strategy proved right by:

  • Increasing brand awareness and loyalty
  • Communicating expertise and trustworthiness
  • Effectively generating higher interest in Mederi’s services